increasing business profits

Bartercard Have Five Tips to Help Drive Business Growth in 2020

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It can sometimes be difficult to realign ourselves with our business goals after the holidays – whether that means searching for a profit increase or driving bnusiness growth for the new year, so Bartercard’s first tip is to get organised! Write a list of everything you need to do, people you need to speak to and things you need to action immediately. This will help you focus your attention and kickstart your to-do list.

Secondly, use your work time for just that…work! Remember, if you’re feeling a little demotivated, you need to get involved in a project or come up with some new ideas to implement within the business.  Taking on a formal role to make changes may add additional work, but you’ll feel a sense of accomplishment and have a purpose each day in making something happen.

Thirdly, you need to keep your work/life balance, as a lack of productivity can lead to working later as a way to compensate. It’s important to build a healthy work/life balance but as a way to get back on track and firing on all cylinders, set a rigid schedule and make sure you stick to it. Getting into a routine will help you to compartmentalise and allow you to concentrate more easily on the task at hand during the working day, enabling you to relax at the end of it.

Another tip is to take a break from social media, as it can seriously hinder our performance at work. As we search for distraction in the form of jet-setting friends and cute dog pictures, we can struggle to align ourselves with what really matters.

Finally, it’s important to take some time to reconnect with your co-workers. Find out how their holidays have been and what they are looking forward to this year. Social interaction is important for any business culture and it can be surprising how other people can become a motivating force. So, take time to catch up. You (and your work) will be better for it.

For more business tips, download Bartercard’s free eBook – The 7 Habits of Highly Effective Small Business Owners, to find out more about how Bartercard works to help you supercharge your business productivity and grow your business, and for more information on increasing business profits, customer loyalty strategies and getting new customers please go to www.bartercard.co.nz .

Bartercard Look at Future Trends for the Tourism Industry

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In this month’s final press release of this three-part series, Bartercard look at future trends for the tourism industry, noting that the entry of disruptive platforms such as Airbnb have changed the face of the travel and tourism industry, as accommodation operators grapple with the reality of competing with ‘hosts’ of residential properties in their locality.

Airbnb provides a cost-effective stay or experience as an alternative to traditional accommodation options by allowing individuals to act as ‘hosts’ or merchants in the tourism sector, supplementing existing income streams or creating new ones. Through Airbnb’s platform, individuals can turn investment properties, holiday homes, and even spare rooms in their everyday dwellings into rentable space for domestic and international tourists.

Artificial Intelligence (AI) may also play a part in the travel and tourism industry in the near future. AI could automatise the personalisation and customisation of travel products, and streamline delivery of hotel and resort operator systems. AI may play a valuable role in the future of travel and tourism by providing cost-savings that would ultimately contribute to operators’ profitability. If properly harnessed, newly developed block-chain technology may have a significant impact on tourism product distribution. Future tourism industry stakeholders may use block-chain technology to reduce distribution platform commissions, allowing the operator to retain significant portions of profitability.

Accommodation and tourism operators can now distribute their product through more channels than ever before. While it is likely that many operators will continue to seek direct business and use traditional wholesalers and OTA  (Online Travel Agency) platforms to generate revenue, there is a wide range of innovative alternative travel distribution channels currently available, that provide incremental sales, distressed inventory solutions and access to new groups of consumers not captured by major distributors. Ultimately, until travel and tourism operators are at full capacity year-round, travel distributors of all types can rely on an increasing reservoir of consumer business.

Bartercard provides a great opportunity to be part of an enormous community of businesses, introducing you to new customers to help fill your idle capacity whether that’s products or services, with the help of an electronic currency called a Trade Dollar, so for more information on increasing business profits, getting new customers and retaining customers please go to www.bartercard.co.nz .

Bartercard Explain The Importance of ORM in a Digital World

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Online Reputation Management (ORM) is all about brand awareness, and is the

process of measuring, monitoring, tracking and creating constructive conversations about your brand, corporate and personal identity, on the Internet. In summary, it encompasses monitoring online conversation about your brand and corporate or personal identity, understanding what is being said about it and critically analyzing the reasons behind the discussions.

It is about devising a methodical strategy, and interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods, ensuring that no further negative repercussions occur by maintaining a strong positive online presence.

ORM plays a crucial role in Digital Marketing, helping to get rid of negative reviews about a company, person and brand from search engines, taking away harmful hidden content. For a brand, reputation is their first priority, and ORM involves inserting new content on-line that pushes previous or unwanted content lower in search results.

Online Reputation Management has become an essential component of any brand reputation management strategy, and protecting a brand’s image is the most important thing a company can do. A brand’s name and goodwill is earned through years of hard work, and losing it might take just minutes in the online world. In today’s reality, businesses are steadily falling prey to negative scam allegations that can damage their web reputation drastically. Slander feedback or negative remarks can topple the online reputation of your business which will lead to negative impact to your online credibility and result in significant loss of sales, maybe even of the business itself.

Bartercard is all about helping businesses to grow and prosper, so for more information on increasing profits, increasing business profits and increasing sales please go to www.bartercard.co.nz .