The new year is a good time to start making plans to kick start your business, and Bartercard is there to help with some great ideas, starting with getting up to speed with your social media. As they say, social media isn’t going away. If you don’t take the time to start utilising this global online freight train of a marketing tool for your business, you’ll be left behind.
A social media marketing professional can assess how your business is (or isn’t) performing and create a strategy to bring you up to speed while seriously cutting down on your advertising costs. You also need to outsource what you can. Outsourcing is the contracting out of jobs, tasks, operations or processes to an external workforce for a defined period of time.
The question to ask is “What are we currently doing that could be done more efficiently and at a reduced cost if we hired someone else to do it?” IT services, marketing, HR, payroll, mailing, delivery are just a few of the areas of your business that could benefit from outsourcing.
Similarly, if you’re not using an online task management board such as Trello, Asana or Monday you may be missing out on some huge benefits. Increased productivity and team engagement, streamlined processed and less meetings are all great reasons to get ‘on board!’
You should also look at meeting without leaving the office, and online platforms such as Zoom, BlueJeans or GoToMeeting offer an easy and reliable way to run video and audio conferencing, have a business chat and host live webinars.
Video conferencing offers the convenience of never having to leave your office, allowing teams, colleagues and clients to log in from their desktop or even their phone.
Finally, set aside that time to work ‘on’ your business. This is an ‘oldie’ but it’s such a ‘goodie’ that it’s worth taking it into the year ahead with you.
For more digital essential tips, download Bartercard’s FREE Digital Essentials eBook.
Bartercard is the world’s largest cashless business networking platform. It is designed specifically to expand your business and your profits. As a member you have access to an online marketplace where you can barter your products and services with other companies both nationally and internationally. They connect you with potential customers specifically looking for your product or service, and they help expand your business using cash-less trading, to keep more cash in your business, so for more information on customer rewards programmes, increasing customer retention, customer acquistion strategies and customer loyalty reward programmes please go to www.bartercard.co.nz