Bartercard Explain How Trade Dollars Can Benefit Your Business

Given the current situation, Bartercard feel it is important to explain the huge benefits to your business of maximising cash flow, by buying and selling using Trade Dollars, and want to remind you of the different ways to use your Trade Dollars to maximise the benefits and grow your business. They also wish to point out the interest-free line of credit that is offered to all members which could be a real win for many businesses.

Maximising cash flow, retaining customers and keeping stock moving are important elements of all businesses. That’s where Bartercard comes in. Buying and selling using Trade Dollars offers advantages to business owners, across several key areas, treating Trade Dollars as a supplement to a cash-paying business. Bartercard gives members complete control over which products and services they sell through the network. When you add Bartercard to your business, you essentially allow other members to utilise your goods and services with Trade Dollars, which can help create new business, customer loyalty and increase profits.

You can use Trade Dollars to convert downtime (such as during the COVID-19 lockdown) and spare capacity into new revenue by utilising inventory, equipment, and employees. Businesses also have the ability to sell excess stock or slow-moving inventory, without the need to discount heavily. Members receive Trade Dollars as payment, which they can then spend on other goods and services within the Bartercard community.

Again, keeping good staff members during this time is very important, so use your Trade Dollars as employee bonuses, incentive schemes or gifts. Similarly, through referrals and word-of-mouth marketing, members have an advantage over their competitors, as every time a Trade Dollar member spends, it will come back to them in the form of new business from another member’s business.

As we are all experiencing reduced cash flow during the COVID-19 lockdown, use your

Trade Dollars like a credit card or bank account, using electronic currency instead of cash so you can continue to make purchases even when cash flow has slowed. Trade Dollars can be transacted via EFTPOS, online over the phone, using an app like the Bartercard App, or by transaction vouchers.

Bartercard can open up your business to new customer markets, improve cash flow, reduce business expenses and clear idle and excess stock without having to discount. It’s easy to use and acts no differently to a normal bank account or line of credit.

You can find out more about how Bartercard can work for your business by downloading their free eBook, ‘How to Use Bartercard to Grow Your Business’, and for  more information on Bartercard business benefits, Bartercard mobile apps, increasing customer retention and Bartercard marketplace please go to www.bartercard.co.nz .

Bartercard Examine Hospitality Trends

This month Bartercard have some industry tips to keep you thinking outside the walls of your establishment, and ultimately, to increase your cash flow, and the first is the matter of direct bookings. While operators want to maximise direct bookings to lower costs, they equally don’t want to burn bridges with platforms like Booking.com or Expedia which bring continual business. Hotels and resorts are doing more to proactively attract direct bookings in 2019 so expect to see more direct marketing, online tactics and special rates rewarding travellers who book direct.

Another trend is the use of more user-generated content. The industry will continue to collaborate with influencers in 2019 to stay at the forefront, but you don’t have to be a global brand to appear in social feeds.  User-generated content is unpaid, and posted by followers who love the brand and want to talk about it.  According to tintup.com, 86% of millennials consider referrals a good indicator of brand quality and a great brand across the board underpins user generated content.

The upside for visitors who can instantly post about brands in a digital age is a higher benchmark of service, Instagram-able spaces and more creativity.  Room gadgets like nail dryers, rewards for eco-conscious guests and smart cars for shopping trips (cutting out car rental) are a few ideas at future-focused hotels, leading to enhanced experiences.

Smart-room technology is trending, and many are already using mobile keys, text messages instead of calls to reception, and customised temperature, lighting and toiletries to enhance the guest experience and stay ahead of the curve. Personalised entertainment via guests’ Netflix and Amazon accounts is letting them watch what they want, when, which allows hotels to create a more comfortable and cosy stay.

The final trend this month is to create a home away from home. Hotels are creating familiarity in more places in than just entertainment, transforming lobbies into expanded living rooms and adding a longer list of features like exercises, massages, cooking classes, dry cleaning and deliveries.  With more services at guests’ disposal, hotels are turning eco-friendlier too; embracing local over imported ingredients, furniture and art.

Bartercard recommend you use their services to boost your hospitality business.

In a fast-evolving market, Bartercard is a flexible business solution to attract customers, fill empty rooms and increase cash flow.  Thousands of members in the hospitality space use Bartercard every day to take cash out of the picture and supplement business, so for more information on customer loyalty reward programmes, profit increase and increasing business profit please go to www.bartercard.co.nz .