Bartercard Talk About Remuneration: Using Trade as an Incentive

We know competition is fierce when it comes to recruiting the right individuals – there’s so much to consider. However, according to Forbes Magazine’s, Alan Hall, there are some basic rules to follow, including ensuring competency, and measuring capability and creativity. To hire an exceptional employee, ensure that they can demonstrate from experience, that they can come up with creative and innovative ways in which to increase productivity or problem-solving in a particular area.

You also need to ensure that they are compatible with you, the job and other staff, and calling past employers is a good way of finding out about team functioning. Similarly, you need to know that they are committed to you and your success. Team culture is important, being sure they fit in from the start.
It is also important to compensate staff according to award conditions and rates, as dissatisfied employees can adversely affect the mood of your business.

However, what also needs to be considered is how employers reward their teams and the impact on payroll. How do you incentivise employees, both new and loyal, to keep them motivated? For most businesses, retention of good staff members is important but finding ways to reward staff that go the extra mile for the business, without increasing wages or salaries can be tricky (and anything that goes through the payroll will incur PAYE).

Bartercard is a great tool to reward, provide incentives and support wage levels, and with the intelligent use of Bartercard, you have an incredible tool with which to select, maintain, up-skill and retain staff.

Take a small manufacturing company who wants to reward their top sales person with an incentive, but budgets are tight. Working with the Bartercard trade exchange the business can gift that staff member by purchasing a reward (such as a dinner out) through the Bartercard network using accumulated Trade Dollars. The business preserves their cash, while saying thank you to that employee, and better still gifts under $300/per employee, per quarter are exempt from tax under Fringe Benefit rules.

Bartercard’s eBook How to use Bartercard to grow your business offers helpful advice on how to use Bartercard to incentivise and reward your staff so you can ensure you make sure your employees are the secret to your long-term success.

For more information on increasing profits, excess stock and getting new customers please go to www.bartercard.co.nz.

Bartercard eBook Will Help With Your Digital Marketing

Bartercard have launched a new eBook, a free resource to help you with your digital marketing so you can continue attracting new customers and growing your market share while evolving your skills as a business leader. Today’s digital world is transacting 24/7, so your business should be working accordingly.

In a time when customers can purchase almost anything online, make sure your brand is working for your business and bringing customers in directly through inbound marketing, as you shouldn’t just rely on standard advertising methods. According to adweek.com, 81% of consumers will research a brand before they to commit to a purchase, so make sure your brand is ranking high in the searches.

Bartercard’s 2018 Digital Business Essentials will provide you with the steps you need to consider when it comes to inbound marketing, and before you launch into full strategy mode, make sure you have the basics in place to help define your longer-term marketing strategy. You need to consider who your customers are and what solutions they require.

Once you have the basics established, you can consider the following digital essentials, including Search Engine Optimisation, Social Media Marketing and Digital Advertising. Search engines will rank websites based on what they consider most relevant to users.  Make sure your website it easy to use and navigate around and has attractive and relevant content, and consider keyword research, provide regular content updates and back links and perhaps most important of all, make sure your website is mobile friendly.

Social media provides a platform for you to create a following, build your brand and increase sales, so if you’ve not yet launched onto Facebook, Instagram, LinkedIn or Twitter, now is the time.  However, it’s not an easy undertaking and it can be time-consuming. Bartercard’s eBook, 2018 Digital Business Essentials will provide you with some of the key marketing essentials you need to know to help you increase your online exposure.

With digital advertising, it’s not all about content!  You can stay ahead and stand out from the crowd by increasing your brand’s exposure through targeting specific audiences via the likes of Google AdWords.  Bartercard’s eBook will guide you through the steps to building successful AdWords campaigns.

Retargeting allows ads to be put in front of individuals who’ve interacted with your brand – whether it’s clicking an ad, visiting your website or opening an email from you, so for more information on selling old stock, excess stock and increasing profits please go to www.bartercard.co.nz .